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If you have created your website, well CONGRATS! You’ve taken the first step in promoting your business. There are other steps one must follow to make their presence felt on the Internet. Perhaps, one of the most important steps in promoting your website organically is SEO. As search engines become more sophisticated, they get better at returning real results instead of low-quality articles stuffed with keywords or supported by irrelevant backlinks. The engines now actually penalize these techniques and reward content that is truly optimized for search engines.We are your local SEO service provider and can provide help with SEO to help scale your business to the next level.Below we have explained the basics of SEO.


SEO stands for search engine optimization and it is the process of increasing the quality and quantity of website traffic by increasing the visibility of a website or a web pageto users of a web search engine. Let us break it down even further by taking an example. Let’s say you search for “SEO companies near me” on The search results will give you a wide variety of options to choose from. Leaving the paid advertisements out, Google ranks the websites and spits the results back based on its algorithms. In most cases, the ones on the top or the first page are the ones which have a good and relevant Google SEO criteria met. This is the basis of organic search results. Important thing to note is that if you search for a slightly different variation of the same search text (we call them as keywords), you might get different results. Example, “SEO services near me” can yield different results from “Local SEO services near me”. You might ask why is this so? Well, thanks to Google, it wants to show the most relevant information to the user based on the search string.


To begin with, let’s first admit that Google is the topmost search engine, hands down. Now, if you are not a well-recognized brand or business on the Internet, you would want Mr. Google (or any other search engine) to work extra hard for you to give you the ranking you deserve. This is the purpose of SEO. Also, important to note is that, regardless of the choice of search engine, the basics of SEO remain the same. Additionally, no matter what the industry is, there is nothing cheaper than getting traffic on your website organically. SEO not only helps you increase traffic but also brings you qualified leads and yes, for free.One must understand that SEO is not a one-time job; it needs to be constantly monitored and adjusted as needed.

At Eidentiti technologies, we are your local and affordable SEO providers and can help you with making your business a success.

Here is a quick Checklist on how you can improve on-page SEO:

It’s all about the keywords: First and foremost, do your homework and identify a few relevant keywords that people can find you with on the internet. In other words, figure out those keywords that describe the essential products and services of your website. For example, if you’re a website developing company, your keyword shortlist might include things like “website development near me” or “affordable website development company”.

Optimize your images: This is the most basic and often most ignored SEO tactic one can use. Once you have the right image for your website, don’t just go ahead and publish it without having a relevant image file names and alt tags. Look for ways to use your keyword in relevant image file names and alt tags. For example, you might use the phrase “Affordable local SEO services” or as your image(it can be your company logo image) filenameand alt tag, instead of just “image.jpg.”

Strategy for keywords matter: Once you have done the hard work of figuring out the keywords, use them wisely. Use your chosen keywords a few times on each page but don’t overuse them. Repeating your keyword phrase dozens of times on a page won’t help.

Internal links: If a potential customer lands on your services page, they might be curious about all the services or products that you have to offer. In that case, you would want to have a link to the services or products page, so that they can look at what all you have to offer. If your website has a blog or articles, it always helps to link to other articles that cover related themes.

Backlinks: Without getting into the technicalities of the origin of this word, let’s think about it in this way – The more the people who talk about you, the more likely you are to be discovered. In other words, think of them as the “word of mouth”. Backlinks can get tricky to implement at first. It’s both an art and a science. Backlinks from a highly trusted website signals relatively higher level of approval and validation, so website visitors see you as a good source of information. Additionally, highly trusted websites are considered to have more SEO weight as measured by Domain Authority.

Publish Valuable Content: It goes without saying that content does matter. No matter if you’ve spent 20hours creating that blog that has a lot of valuable information, but difficult to follow, it is highly likely that people will click on something else and move on.

Whether it is logo creation, website development, digital marketing, SEO, SMO or anything Internet, Eidentiti Technologies is here to help. We offer affordable prices for SEO, SMO and digital marketing. Plus, we are local website creation business in Madison, so you always have unlimited access to us at all times.

Take that next step to be the great business that you’ve always aspired to be. Avail our affordable packages for SEO and everything related to digital marketing.

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